Lenny
has over 20 years’ experience working in sponsorship and events marketing
roles.
During
most of the 1990’s Lenny was the Special Events Manager for Brisbane City
Council and then took on the challenge of running Queensland’s state-wide
millennium events program for the Department of Premier and Cabinet.
For
the past 15 years Lenny has specialised as a sponsorship marketer both with
non-profit and corporate organisations including Queensland Arts Council, Ergon
Energy and Queensland Rail.
Lenny
has a Masters in Business Communication Studies, is currently undertaking PhD
studies at University of Sunshine Coast and operates a corporate consultancy
Advanced Sponsorship Marketing. His PhD topic is “the impact of grass roots
sponsorship on sponsors’ brand equity”.